Search Engine Optimization Specialist Job at Based Agency, Lexington, KY

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  • Based Agency
  • Lexington, KY

Job Description

Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies. Normal Priority About the job Search Engine Optimization Specialist Remote Marketing Full Time Normal Overview: Based Agency is seeking a skilled and creative SEO Specialist with proven experience in driving organic growth through a combination of robust on-site and off-site strategies. The ideal candidate excels at outreach for backlink acquisition and guest posting, with a strong foundation in technical, content, and authority-building SEO. Experience with Local SEO and Google Business Profile optimization is a major plus, but not required. If you have a passion for measurable results, love collaborating with service-based businesses, and can back up your work with case studies, we want to hear from you. Responsibilities: – Develop, implement, and manage effective SEO strategies for a portfolio of local, service-based business clients.

  • Conduct outreach campaigns to secure high-quality backlinks through guest posting, niche edits, partnerships, and content collaboration.
  • Perform detailed site audits; provide actionable recommendations for technical SEO, site structure, and on-page content improvements.
  • Optimize web pages for improved rankings, including meta tags, headings, schema markup, internal linking, and page speed.
  • Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or similar platforms.
  • Stay up to date with algorithm changes and emerging best practices to maintain and grow client rankings.
  • Collaborate with content teams to guide editorial strategy and ensure all content is search-optimized.
  • Manage off-site SEO projects, analyze existing backlink profiles, and identify and disavow toxic links as necessary.
  • If experienced, optimize and manage Local SEO efforts (Google Business Profile, citations, local link building) for select clients.
  • Communicate strategies, action items, and performance to both internal teams and clients.
Requirements: – Minimum 3 years of hands-on SEO experience (agency or fast-paced in-house environment preferred).
  • At least 2 years of overall marketing experience.
  • Proven outreach and link building experience: including guest posting, identifying prospects, and building lasting relationships.
  • Strong expertise in both on-site and off-site SEO tactics.
  • Experience with key SEO and analytics tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Analytics, Google Search Console, etc.).
  • Excellent English writing and communication skills, with a knack for persuasive outreach and strategic collaboration.
  • Ability to independently manage tasks, troubleshoot issues, and deliver high-quality results on schedule.
  • Must have your own work computer and reliable high-speed internet.
  • Case studies or examples of your SEO results strongly preferred: please provide with application if possible.
Preferred (but not required): – Experience with Local SEO and Google Business Profile optimization.
  • History of SEO success for local service-based businesses.
  • Familiarity with WordPress, Shopify, or other major CMS platforms.
  • Knowledge of conversion rate optimization (CRO) best practices
  • Background in agency settings or high-velocity lead generation companies.
Benefits & Company Culture: – Fully Remote Position: Work from anywhere, on eastern standard timezone (NYC).
  • Innovative Team: Join a marketing team that values creative ideas, continuous learning, and modern tactics.
  • Professional Growth: Opportunities for expanding your skills with training, certifications, and mentorship.
  • Latest Tools: Access to industry-leading tools and support to maximize your campaign performance.
  • Competitive Compensation: Pay based on your experience with performance-based incentives.
  • Work-Life Balance: We respect your time and prioritize a healthy work environment.
  • Collaborative Culture: Supportive team that celebrates real wins together.
  • Paid Time Off: Work-life balance is important to us.
#J-18808-Ljbffr Based Agency

Job Tags

Full time, Local area, Remote work,

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